How Zerozilla Transformed a Cloud Agnostic Solutions Provider’s Website with WordPress
The client, a prominent agnostic cloud solutions provider with proven AWS WAR competency, sought Zerozilla's expertise to revitalize its online presence. The existing website, built on the outdated WordPress version, suffered from poor UI/UX and lacked features tailored for the audience. This case study unveils the challenges faced and the innovative solutions implemented by Zerozilla, resulting in a transformational website upgrade with enhanced user engagement.
The existing website was not built on the latest WordPress version and posed limitations in functionality and security.The client sought a revamped website that would be technologically up-to-date and incorporate modern design elements.
The user interface and experience on the old website fell short of current standards, resulting in a less engaging and intuitive interaction for visitors.
Audience customization was compromised due to the outdated website, necessitating improvements for better engagement.
With a target audience spanning the UK and the US, the client faced the challenge of devising specific strategies to cater to each regional audience's preferences and behaviours.
The older website did not effectively highlight the client's extensive cloud competencies, including significant offerings such as AWS WAR (Well-Architected Review) and RI (Reserved Instance) Cost Optimization.
Zerozilla performed a comprehensive overhaul of the entire website using the latest version of WordPress.We restructured the content and design and implemented interactive elements like motion graphics, icons and videos.
Conducted SEO optimization focusing on the US and UK audiences.We executed social media marketing campaigns highlighting competencies, managed services, AWS WAR, and RI cost optimization.
Introduced technical blogs on trending topics like Artificial Intelligence (AI), FinOps, Security, and more and case studies based on competencies.We also revamped content strategies to emphasize critical competencies.
Ran Google Ads for lead generation. A full-fledged email marketing campaign was also implemented for the UK and US audiences.
Utilized concrete audience personas to personalize email campaigns.Emails were sentat optimal engagement times based on analytics and engagement studies.
Conducted live sessions on popular topics to foster direct interaction and engagement.
The revamped website became highly interactive, incorporating motion graphics, icons, and videos.
Achieved a 17-20% open and reply rate for emails, showcasing the success of targeted and personalized marketing.
Improved SEO strategies led to organic traffic growth of 10-20% MoM.
Content marketing efforts contributed to increased followers and engagement on social media by 10-20% MoM.
In short, by overhauling the outdated website with the latest technology, revamping the user interface, implementing personalized audience engagement tactics, and showcasing the client's competencies, Zerozillaelevated the client’s online presence and significantly enhanced its user engagement.
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