How Skillmine’s WordPress Expertise Helped Reinvent a Leading IT and Tech Consulting Firm
The client is a dynamic IT Services and Product Engineering organization whose footprint extends across India, the Middle East, and the Americas. With a a team of over 1000 dedicated professionals globally, the company’s expertise extends to various domains, including Cybersecurity, Cloud adoption, Process automation, Digital transformation, Data center consolidation and Skill augmentation services. The firm’s online presence was restricted due to its outdated website and almost nil online activity. Realising the need to revamp itself, the company approached Zerozilla.
The existing website faced challenges due to an outdated design, which hampered the user experience. Navigational difficulties and an unappealing layout created a need for a user-friendly overhaul.
The website lacked crucial information about services and products, leading to a gap in user understanding. The absence of essential features hindered effective communication of the company's offerings.
With a lack of Search Engine Optimization (SEO) strategies, the website struggled to rank effectively in search results. This limitation impeded visibility and potential reach within the target audience.
The absence of a comprehensive marketing strategy meant missed opportunities for brand promotion and customer engagement. A holistic approach was required to address this gap and enhance market presence.
The website lacked effective Call-to-Actions (CTAs), impacting user engagement and conversions. Incorporating clear and strategic CTAs became essential to drive user interactions and conversions on the platform.
Crafted an enterprise-level website tailored to Developed a new website from scratch using WordPress the client's needs, providing a fresh and user-friendly online presence that aligns with modern design standards.
Implemented user-centric design strategies to enhance the overall user experience, ensuring the website is visually appealing, easy to navigate, and optimized for optimal engagement.
Executed a comprehensive website overhaul incorporating content creation, design enhancements, and overall development to revitalize the website effectively.
Established dedicated microsites for key products, providing focused and detailed information, optimizing user engagement, and creating targeted pathways for product exploration.
Broadened marketing strategies by introducing engaging live sessions and podcasts, fostering direct audience interaction and knowledge-sharing within the tech and consulting domains.
Launched targeted email campaigns in the UK, the Middle East, and India, concentrating on digital transformation, cybersecurity, and Auth and COMPLYment products to reach specific audiences effectively.
Developed and managed social media accounts with a focus on SEO-driven content, determining post frequency, finalizing keywords, and engaging in off-page article submissions to boost domain authority.
Developed comprehensive materials, including case studies, content library which includedbrochures, white papers, approach papers, knowledge articles and marketing presentations, along with formulating a brand story to enhance the overall narrative.
Implemented strategies to track and manage client reviews across various platforms, ensuring a positive online reputation and building trust within the target audience.
Implemented a unique Google Ads strategy, targeting different segments such as cybersecurity, app development, capability addition, and product offerings across diverse regions. Additionally, executed LinkedIn paid promotions, specifically focusing on ERP and SAP offerings for targeted visibility.
Successfully designed and launched an enterprise-level website within a tight two-month timeframe, ensuring a rapid and efficient transformation of the online platform.
Established a formidable online presence with a domain authority score of 30, reflecting the credibility and visibility of the brand in the digital landscape.
Demonstrated strong social media engagement with 1.6k followers on Instagram and an impressive 19k followers on LinkedIn, fostering a substantial online community.
Generated a remarkable 8,383 backlinks through off-page SEO activities, while on-page SEO efforts resulted in 43+ blog keywords ranking on the first page, enhancing search engine visibility.
Achieved an outstanding 50-55 leads per year, underscoring the effectiveness of the content strategy and SEO initiatives in attracting and converting potential clients.
Elevated online reputation and brand visibility by maintaining stellar ratings of 4.5-4.8 stars on all platforms, reflecting positive client feedback and trust in the brand.
Executed targeted paid promotions on Google Ads and LinkedIn, reaching specific audience segments and optimizing visibility in key markets.
Through a comprehensive approach encompassing website development, content creation, social media management, and targeted marketing efforts, we successfully transformed our client's marketing strategy and online presence. Our efforts helped in positioning the company as a leader in the IT and tech consulting space. The project not only addressed existing challenges but also set the stage for sustained growth and visibility in the highly competitive market.
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